The “just do it” brand announced the launch of a new brand, Skims, in collaboration with a women's shapewear and clothing brand. Nike is a world-renowned sportswear brand, and influencer and model Kim Kardashian founded Skim. 

This joint venture was announced in an official press release on February 18th. Kim introduced the brand to her Instagram followers by posting a picture of its logo with a caption: "A new brand coming this spring for the body-obsessed, designed to sculpt and engineered to perform." 

Kardashian, who is co-founder and chief creative officer of SKIMS, in an interview, said:

“NikeSKIMS will be delivering a product that is meticulously designed to sculpt and perform for everybody.”

Heidi O’Neill, President of Consumer, Product and Brand, NIKE, Inc said:

“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS.” 

This partnership brings together the best brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with products that make them feel strong and sexy,” adds Heidi.

Kim Kardashian and Nike Launch Brand 'NikeSkims'
Image Source: Instagram

They plan to launch premium-quality training apparel, footwear, and accessories. This partnership will empower individuals to represent themselves authentically. The announcement of this collaboration has caused stocks to rise 8%, which is a sign of the brand's commitment to the launch. 

The companies said SKIMS will include a line of training apparel, footwear, and accessories. The goal is to create gym products and everyday wear products, with “remium-quality and style-forward designs available to all women through extended sizing. The previous range of Skims has mixed views and is mostly not appreciated by influencers. Still, this collaboration with big brands has raised the hope of users again and created a buss on all social media platforms.

Let's hope this brand fits all the features they claimed in the launch. 

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